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Columbia
Sportswear Company launches its first collection of
sunglasses and optical eyewear designed for sports
[the
brand] / A leader in the manufacture and
distribution of outdoor equipment and skiwear in the
USA, the Columbia brand is distributed in over 30 countries.
A worldwide brand created in Portland, Oregon in 1938,
Columbia now covers every segment of outdoor activities,
from hiking shoes to sportswear, functional wear and
the highly technical wear of the Columbia Titanium and
GRT collections (in particular anti-perspiration wear,
convertible and foldable systems) which are the hallmarks
of the brand. Columbia ranks among the world leaders
in apparel for skiing, snowboarding, trekking, fishing
and hunting, as well as golf wear. Its line of accessories
(caps, socks, gloves, backpacks, etc.) has now been
rounded out with a collection of sunglasses for casual
and sports uses.
[
Columbia Sunwear ] / Developed in collaboration
with experts in the field of outdoor and professional
sports activities, the Columbia sunglasses collection
features frames with stylish lines and fitted with Columbia
Carbonium™ high-definition lenses guaranteeing
protection, comfort and perfect visual acuity. With
frames designed for confirmed athletes performing under
extreme conditions and for people who enjoy nature to
the fullest, the Columbia collection offers technical
innovations such as the Diagonal Secure Fit System.
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The Columbia
sunwear collection includes 16 models in both plastic
and metal frames. The plastic models made of Grilamid
TR90 are ultra lightweight and their taut lines give
maximum protection. The metal models, with their fine,
fluid lines are also perfectly adapted for use in sports
activities.
The
Columbia collection consists of the "Core"
range - sports and casual frames for amateur athletes
who want functional and protective frames, and the "XST"
range (eXtreme Sun Technology), offering stylish and
aggressive designs for tough usage conditions and a
more extreme look.
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Most
of the models have mirror lenses (orange, blue, silver
flash finish…), just right for the latest fashion
trends.
A brown-orange lens with dual shaded silver mirror finish
is specially designed for skiing and all-weather usage.
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[earpiece
with Diagonal Secure Fit System™ ]
/ - A Columbia innovation designed to improve adherence
of the frame during intensely active use. All of the
Columbia frames are fitted with the Diagonal Secure
Fit System™, the earpiece with a unique shape
adapted to the shape of the human head in order to provide
a perfect hold even under extremely athletic conditions.
[Columbia Carbonium™ lenses] /
- all of the Columbia lenses are made of polycarbonate
and offer maximal shock resistance. The off-center optical
axis provides total visual comfort and zero distortion,
which means perfect optical quality. Made of carbon
components, the Columbia Carbonium™ lenses filter
100% of UV rays, with extra protection against infra-red
rays that standard polycarbonate can't match, thus preventing
eye irritation due to dryness. This feature is especially
appreciated by wearers of contact lenses.
[Columbia Prescription Eyewear]
/ Adapted to active lifestyles, the Columbia collection
is launching 15 models remarkable for their dynamic
lines: structured and stretched rectangles, and barrel
shapes available in a selection of natural colors and
in soft steel. Inspired by sportswear styles, the Columbia
prescription eyewear collection is designed for men
and women who want functional frames combined with a
sporty look. The models offer a host of technical features:
the Diagonal Secure Fit System™ earpieces provide
comfort and perfect hold, even during extreme activity.
[Communication and distribution]
/ Brand signs, panels and presentation displays are
available for opticians. In addition, the Columbia Sportswear
brand is leading various sponsoring activities and regularly
communicates in the general e press. The advertising
is striking and identifiable thanks to the tone and
the presence of CEO Gert Boyle.
Manufacture and distribution: L’Amy Group
Prescription collection: 109 - 115 Euros recommended
retail price
Sunwear collection: 49 - 84 Euros recommended retail
price
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Contact:
L’Amy Group
Agnès BONNAVENTURE
agnes.bonnaventure@lamygroup.com
Tel : (33) 03.84.33.77.00.
Columbia eyewear is manufactured under license by L’Amy
Group for Columbia Sportswear Company North America
Inc. © Columbia Sportswear Company
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FEATURES
OF THE COLLECTION
SUNWEAR
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Trekker Model:
classy lines for all-out sports
Plastic frame of Grilamid TR90 for ultimate lightness,
sturdiness and comfort. The aggressive, taut lines offer
excellent coverage and protection from the sun. Diagonal
Secure Fit System™ earpieces ensure perfect hold
on the face during intensive sports usage and the Columbia
Carbonium™ lenses with off-center optical axis
give perfect vision, 100% protection from UV rays and
extra protection against infra-red rays.
Recommended
retail price: 59.95 €
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Photos:
Trekker 2003 Metallic blue, Columbia Carbonium™
lenses in mirror orange
Trekker 2003 Platinum, Columbia Carbonium™ ski
lenses in high contrast orange
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Alpine
Lite XST Model: fashion trends meet the
world of sports
The taut lines of the metal frame fit the face perfectly.
The lenses have no bottom or side rim in order to offer
athletes a maximal field of vision. The Columbia model
"Alpine Lite" features the Diagonal Secure
Fit System™ earpiece for optimal hold during intense
sports activities, while the Columbia Carbonium™
lenses with an off-center optical axis provide 100%
protection from UV rays and extra protection against
infra-red rays.
Recommended retail price: 79.95 €
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Photos:
Alpine lite 8001 Silver, Columbia Carbonium™
lenses in gray silver flash
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Alpenberg
104: Frame made of stainless steel with
flexible temples. Available in four shapes: sports rectangle,
oval, rectangle and barrel. Columbia Logo engraved on
the temple and the “bug” on the earpiece
with Diagonal system.
Colors: Bordeaux, satin silver, beige and deep blue.
Recommended retail price:
109.00 Euros
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Tahoe:
A rimless frame with strong presence of
bridge/end-pieces, for those who like to stand out in
the crowd. Available in three shapes: rectangle, soft
rectangle and cushion.
Colors: azure blue, satin silver, satin beige, ruthenium
Recommended
retail price: 115.00 Euros
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