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The little KIPLING monkey has more than one trick in his
bag!
He's not just fun and friendly, the KIPLING monkey is also
educational………
L’AMY group gives the floor to the KIPLING mascot
to talk to opticians and emphasize the 4 big advantages
of the eyewear collection.
These
advantages have spelled success for the brand since the launch
in 2000 of the very first collection of KIPLING eyewear, and
which is still in the swing of things………Take
note!
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1.
To illustrate the core target of the collection:
16-18 year olds, the Kipling monkey has his backpack on, ready
to go to high school or university. KIPLING......a
brand for the 16-18 crowd. |
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2.
Equipped with a ruler, the monkey measures his face…….to
remind us that KIPLING eyewear offers specially adapted products
for young women with narrow temple span, KIPLING.….products
for small faces……. |
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In 1990 the Kipling brand introduced color to enliven the dull
baggage market. Color is now the leitmotiv of its collection
of bags, as well as for eyewear……For day and night
usage, coordinated with every outfit! The multi-colored monkey
is there to remind you: KIPLING.…..Long live color!...... |
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4.
In just 3 years, thanks to its Products – Price - Environment
mix, L'AMY group has created a success story with the KIPLING
brand ……the concept of brand eyewear at reasonable
prices is surely one of the reasons!….
With his 2€ coin in hand, the monkey perhaps exaggerates
a bit……But with a prescription eyewear collection
in the range of 74 - 117€ recommended retail price, and
with sunglasses between 39 - 75€, and many new models at
50€, you get the message!
KIPLING....brand-name eyewear at reasonable prices.…
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L’AMY
group provides optician customers with a brochure summing
up these 4 big advantages, and the monkey makes it all very
clear!
So beware, there could be a pop quiz tomorrow!
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Service Commercial : L’AMY Groupe TEL : (33) 0825 39
00 39
Agence
de presse : Marilyn MOROZZO Communication
21/23, RUE FARADAY 75017 PARIS
TEL (33) 01 42 12 77 17 - FAX (33) 01 42 12 04 77
EMAIL : delf@morozzo.com
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