NEW POINT-OF-SALE ENVIRONMENT
In the Autumn of 2002, LACOSTE boutiques began deploying a new concept designed by Patrick Rubin and Christophe Pillet:
The elegant and luxurious display is both clear and modern, in keeping with the new look of the brand.

So it was logical to update the visual identity of the Lacoste Eyewear points of sale to harmonize with the new world of Lacoste.

A range of advertising media will be made available to approved retailers:
DISPLAY CASES
Inspired by the new boutique concept (emphasized use of white and rounded shapes), the display cases for sunglasses (24 or 36 items), take their cue from the displays of polo shirts in the Lacoste boutiques. The 3 pair sunglass racks are designed for a uniform presentation which nonetheless highlights the diversity of the collections.
Secured by an efficient and esthetic lock system, with additional locked storage space for cases and glasses, this rotating display has wheels and a mirror for customer convenience.
Window display cases for 4 items or a single frame have also been designed to fit the new concept.
POINT-OF-SALE VISUALS
The new point-of-sale visuals also reflect the new look.
They assert the modernity of the brand by spotlighting a young urban couple.
3 point-of-sale formats and window display cases are available for small, medium or large shop windows.
The new look of the LACOSTE brand and the eyewear collection fit in perfectly with the sales area and shop window.
The elegance and stylish design confirm the new modern identity of the brand targeting customers in the under-35 group.


M PRESS OFFICE CATHERINE MIRAN
10 RUE BACHAUMONT - 75002 PARIS
TEL 01 40 28 16 34 - FAX 01 40 26 36 74
CONTACT: ISABELLE DE BELLIS
Isabelle.db@mpressoffice.com