L’AMY France: double-digit growth in 2002

L’AMY France has asserted its position on the French market, recording a 13% increase in sales in 2002. This performance comes on the heels of a 10% rise in the previous year.

Growth was noticeably strong in all brands operated by L’AMY France (18% increase in volume and value), especially LACOSTE, NINA RICCI, CHEVIGNON, KIPLING and JEEP.
L'AMY's own brands also posted good results, thanks to a more aggressive sales strategy which enabled the L’AMY group to win back market share in the "generalist" segment.
It was also a fine year for Louis F LAMY, the luxury eyewear collection of the group.

The key ingredients to this success are the extensively updated and re-positioned collections, focusing on the core target of each brand, reinforced consumer communication, a stable and highly motivated sales team in touch with customers and one of the best service performances on the market - and so far this year, the momentum appears to be sustained.

In 2003, more than ever, L’AMY group is confident in the pertinence of its offering and in its close relations and partnership with its optician customers.